Backlink History
The Backlink History section of the Comparator Tools is for SEOs engaged in link building and marketing professionals involved in digital PR. Backlink History data can help answer questions such as: how has my backlink profile evolved? How have the backlink profiles of my competitors changed recently and historically? This backlink checker tool provides an intuitive visual representation of the historical acquisition of backlinks for up to ten domains or URLs over a predefined period. Choose from daily, cumulative or normalised views to verify SEO strategies and drive digital PR performance.
Track Growth
Backlink History charts can help track the growth of a backlink profile. These charts are intuitive, powerful visualisations of backlink data in a given timeframe. The input required to use this tool is simple: enter a maximum of ten unique web resources for analysis: domains, subdomains or URLs.
Backlink History will generate a chart with data from the backlink profiles of all the websites entered in the previous step.
Backlink History data provides meaningful insights for SEOs and digital marketers interested in knowing how many backlinks to a given domain have been discovered daily. The graph provides an overview of a website's new backlinks and growth rate.
Established brands will enjoy a sustained backlink profile growth rate. There will be spikes due to product launches or marketing campaigns. In the previous screenshot, uefa.com enjoyed a much higher and prolonged growth than fifa.com between June and July because of EURO 2024.
Majestic's Backlink History tool tracks the number of new backlinks acquired over time and provides critical insights into the referring domains contributing to the website's backlink profile. As the previous screenshot illustrates, the tool shows the new referring domains for the two websites. Understanding the referring domains' diversity, quality, and topical relevance is crucial, as it helps identify which newly acquired backlinks are driving the success of Digital PR initiatives or link-building for SEO. Referring Domains History allows for a more comprehensive analysis of the ongoing strategy's performance, enabling SEOs and Digital Marketers to pinpoint high-value links and optimise efforts to acquire more backlinks from authoritative and relevant sources.
Download and Analyse
Majestic's Backlink History tool offers comprehensive data on backlinks from external referring URLs and referring domains, that helps understand trends and can inspire SEO strategies. The data is easily downloadable in various formats, including Excel, CSV, and TSV. This flexibility facilitates analysis, the creation of detailed reports, and the development of effective link-building strategies for SEO by integrating the data in the preferred format into any workflow or procedure. This approach ensures that strategies remain data-driven and optimised for success.
Chart View Modes and Types
Chart formats are available in three formats:
Daily
This is the type of chart we have seen so far. The default daily view shows data points for any given day. The example shows spikes and trends in backlink acquisition, including a highlighted data point on December 21st with 52,579 URLs for uefa.com. This view mode emphasises the daily fluctuations and trends in backlink acquisition.
Cumulative
Majestic's Backlink History tool in cumulative view mode provides data on the total external referring URLs over time, allowing SEOs and digital marketers to monitor long-term backlink growth and competitive dynamics. As illustrated in the previous image, the cumulative view mode highlights the totals for each site. With fifa.com represented by a blue line and uefa.com represented by an orange line, the graph shows a steady upward trend for both domains, making it easy to visualise overall backlink acquisition. A specific data point on February 16th reveals that fifa.com reached 3,020,214 backlinks. Cumulative mode is significant to SEOs and digital marketers because it helps determine if a site is catching up with its competitor and provides insights into the effectiveness of link-building strategies and digital PR over an extended period.
Normalized
In normalised view mode, Majestic's Backlink History tool compares backlink discovery frequency per million pages, providing insights into their relative backlink acquisition efficiency. Normalised view mode eliminates the impact of crawl rate variability, which could otherwise inflate the backlinks found in each index build. The actual share of those links might be falling, indicating a potential decline of interest in that domain. This data is only available for backlinks-based charts.
The graph comparing fifa.com and uefa.com shows how the normalised view makes it easier to see relative performance trends by revealing fluctuations and spikes in backlink acquisition rates. In this example, on December 22nd, uefa.com reached a value of 4.379. The normalised view allows for a fair comparison of acquisition rates regardless of the absolute number of backlinks.
Typical Applications
Backlink History can be used in many different ways - here are two examples of analysis: one in social media and another in brand or product benchmarking.
Social Media Profile Validation
The Majestic Backlink History tool is essential for digital marketing. It can help understand trends and features of social media backlink profiles. In this example of how backlinks can inform on the authenticity of social media handles, the historic backlink analysis compares genuine X (Twitter) accounts to "spoof/hoax" ones.
Product or Brand Benchmarking
By looking at individual pages, we can compare competing products better. This article on Backlink History charts at URL Level examines a case study where backlink history is used at both URL and referring domain level to estimate market share between three top-rated, powerful brands.
A Backlink Checker Tool that Tracks Your Performance Over Time
Majestic's Backlink History is an essential backlink checker for tracking backlink profiles over extended periods. It enables SEOs and digital marketers to monitor the effectiveness of digital PR and link-building campaigns. Visualising data in daily, cumulative, and normalised views can help identify trends and patterns to update or create new strategies. Comprehensive, in-depth insights help benchmark against competitors and optimise efforts for improved digital marketing and SEO performance. For more information and to see how Majestic's tools can enhance your digital PR and SEO strategies, contact us now or book a walkthrough.
Free SEO Tools - Site Explorer Backlink Profile Data
Majestic provide free SEO Tools, backlink profile data with Site Explorer. You can access a changing example of free backlink profile data on Site Explorer without signup or validation. We've made this easy to access - just press the orange search icon on the homepage.
The SEO Tools in Site Explorer have a low price of entry, included on the Lite plan at just $49.99 per month. For more details of the subscriptions on offer, please visit our plans and pricing page to view without commitment.
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